The marriage of indie rock and corporate advertising can be a strange coupling. Of Montreal, Modest Mouse, and The New Pornographers are just a few bands that have had their tunes co-opted to hock steaks, cars, and beer. If you watched any television last year, chances are you caught the commercial for the Saturn Outlook, which prominently featured a bubbly little tune called “5 Years Time”. Catchy as it was, the advertisement gave little indication that the band behind the jingle, London folk rock act Noah & The Whale, had created one of 2008’s best albums: Peaceful,The World Lays Me Down.

Sounding like a poppier version of Scottish soul mates—and Owl&Bear album of the year winner—Frightened Rabbit, Noah & The Whale use acoustic guitars and mournful vocals to craft aching confessionals that would break your heart if you weren’t so busy tapping your foot. The band is set to release its sophomore album, entitled The First Days of Spring, on August 31st in the UK and October 6th in the US.

As a companion piece for the album, the band has created a film version of The First Days of Spring, which will be screened at select locations in August and September, and will also be available as part of the album’s deluxe edition. You can watch a trailer for the Wes Anderson-inspired film, as well as download a Twelves remix of the song “Blue Skies”, after the jump. No Saturns were harmed during the making of the film.

Download: “Blue Skies (Twelves Remix)” here.

The First Days of Spring Official Trailer from charlie fink on Vimeo.

UK Film Screenings:
7th + 8th August – Belladrum Festival (Read Bed Stage) – Inverness
9th August – Big Chill Festival (Film Four Tent) – Malvern Hills
10th August – Cameo Picturehouse – Edinburgh*
30th August – Watershed – Bristol*
31st August – Cornerhouse – Manchester*
1st September – Film Theatre – Glasgow*
2nd September – Showroom – Sheffield*
4th September – ICA – London*

* = includes Q&A with vocalist/guitarist Charlie Fink